The steam below new sale environment matchs agency to must repair refine
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source:JUSTYN CNC Machining
Enter a family ceaselessly as the car, chinese steam matchs agency to begin to face new sale environment. New model with annual a few kinds density appears on the market, the tide that the market turns to small lot, much brand, internationalization, vogue develops. New the investment upsurge of round of market after making work around car and car is lifted in countrywide each district, newly-built car wall, steam matchs inn of city, 4S and new competitive brand to swarm into information ceaselessly. The information that comes from foreign respect is, it is in 50 car component firms with the biggest whole world, among them 35 already created joint-stock or solely invested company in China, be like,global steam matchs transnational corporation outfit of world of Deerfu, rich, report, Mijilin already entered China through joint-stock, solely invested means, many transnational corporation decided target lock directly the terminal that Chinese steam matchs consumes the market, exploration builds all sorts of major to maintain chain, brand shop to wait. Face this kind of new sale environment, suffer concussion the biggest is the Chinese mainstream steam that manages make one's fortune with Sangdana so match agency. They are in experienced storefront by small to big, breed by arrive less much, get offline client by arrive infirmly after strong development, in the choice that facing transition. But, how transition, change direction why to be planted model, it is to make numerous steam matchs agency bewilderment, confused big question. The tradesman that the problem that before steam matchs agency to become, faces breaks through hard sells pattern. Superfluous economy makes competition already was entered than the sale, phase that spells a service, in the past sit inn is managed make operator cannot be in understand client requirement for a short while, satisfy client need in time. Accordingly, the agency all without exception with rapid now development undertakes the company is changed change make, establish sale team, go to come in please, goods deserves to send the door. But, still many agency fears at acquiring afresh personnel, car and bring manage difficulty and go no further not before, the client that the eye looks at him by " of the member that sell honey-tongued " is fooled, sale is ceaseless and atrophic, oneself actual strength and competitor differ further and further and have no alternative. Frail company brand. "Planted the cropland of others, barren the common fault that oneself ground " is traditional agency. A collaboration comes down, the name of agency oneself enterprise is far however not as resonant as product brand. On the other hand, because did not establish the consciousness that builds oneself brand, think the product is manufacturer so, conduct propaganda, sales promotion also is the thing of manufacturer, generation depends on manufacturer to offer support to make propagandist mind blindly, of final incur loss through delay is his career progress. Review do now in becoming big dealer by force, heavy figure, heavy brand, be good at using manufacturer resource him sale, it is they are highlighted from inside competition, one of accounts that gain huge market share. Run train of thought to acting product market not clear. A few agency arrive from the representative in manufacturer hand after the product, make channel push strategy without serious ground, not be the price that presses a product, class, adult rate the " key that has divisional region, client, medium of communication fishs " , be in however " of general net of " of all area, all client, all channel. Although raised the market of the product to enclothe,lead so (is not the market is had rate) , strove for a few potential sale opportunities, however hard to avoid can sell the slow-moving keep long in stock in client hand in certain cent because of the product, cause the jackknife of channel, affect cent to sell a client to be opposite then the confidence of other product. With the government that expands speed not to match. In not little now agency, manage main body to answer a paragraph to go up now, structure of product of other such as, inventory, personnel administration, client management, did not give enough attention. Above all, product the good and bad are intermingled. Manage the perfect sex of breed structure for pursuit, with " breed all ready " attracts cent to sell a client for the advantage, agency is purchased in what have a product, when reserve, often not be the sale foreground from the product and cause client group the respect such as special demand will consider. Such although run variety all ready, however hard to avoid because product value, character, class, exterior cannot be saleable satisfy the need produces keep long in stock, took up storehouse and capital. Next, agency or is the advantage cannot transform earn cry out to get the better of situation, be out of pocket, or is to ask to produce manufacturer to return money. Former and easy cause tension of relation of person of the same trade, latter causes manufacturer concern tension easily again. Next, client management consciousness is thin, replace management with drive. Sell frequency of replenish onr's stock and amount of replenish onr's stock to promote cent, agency always can adopt various means to stimulate cent to sell a client to be in short-term the desire to buy inside looks: Give sb a present is tasted, match gift, rise return a dot, reduce for area of commodity price, promise total dealership, give each client piously for god, the requirement to them blindly implicit, not principle. Contrary, ignored bisect to sell a client to divide the price control in selling a process, district government in the product, ignored bisect to sell the assessment of actual strength of client reputation grade, capital, bring about cent to although finished sale task to also disturb at the same time,sell a client the market, perhaps created excessive to the market development. Again, staff post duty is unidentified. Boss job kisses surely bend forward, on personnel administration post setting duty divides the work ambiguous, did not think index, the result is busy rise a period of time, idle rises bask, employee award is punished unidentified do not have sth hoped for and likely to happen, personnel fluidity is great, although employee is increasing, the boss' feeling is " business does tiredder more however " . So, face the big tide of transition, agency should solve what problem mainly, had made what reserve, where is the promotion that specializations in order to undertake? Steam matchs the sale train of thought of 3 agency repairing refine with current agency. In the cooperative process with manufacturer, average dealer can raise a requirement to manufacturer only, if the requirement extends policy of support of ground fund, sales promotion, sale,wait. But outstanding manufacturer provides these support cannot termlessly, have manufacturer only from the hope sees over there agency, just offer supportive condition generously. Can let manufacturer eye shine, be the sale train of thought that agency place puts forward. The market development capacity of agency and deserve to send ability. Manufacturer is defending those appearance room sits the agency that the ground runs calls " tradesman " , call the active development market, agency that is down line client deliver goods " peddling " . "The main distinction of peddling " and " tradesman " depends on " peddling " has the market to develop ability and deserve to send ability, and " tradesman " does not have these functions. The market develops ability and the core competition ability that deserve to send ability to becoming dealer stage by stage. In present market competition, always have sale team and the agency that deserve to send a function, give birth to enthusiasm flourishing mostly, and those sit the agency that booth runs always complains the business is done harder and harder. Matching the essence that sends a center is " tripartite content sheds " , manufacturer cannot assume this kind of content to shed an activity independently normally, and the thing that the agency that deserves to send a center form offers flows, can realize a variety of products to be sold with time normally, saved content to spread cost greatly consequently, the function that cannot supersede was provided in commercial activity. The administrative ability of agency. In the times that " tradesman " is popular, agency does not need very strong government ability. The mode of typical agency is husband and wife two employ a few bearer, the client comes when pick up the goods, make money skill delivery single-handed, the administrative issue of nonexistent client. Very simple also to the management of bearer. The management of capital is extremely simple also, it is the flesh rots anyway in boiler. But should begin when agency when deserving to send a service, when wanting to begin terminal to sell, when wanting to undertake intensive cultivation to the market, management becomes all in all. Increase of personnel greatly, the deserves to send tool and client most amount of all sorts of types, miniaturization, make manage difficulty to show geometrical progression to increase. Accordingly, the transition of distribute mode, core problem is administrative issue. The management of agency, to administrative field of the person, should be in charge of " each person each thing " of each days, to the management of goods, should be in charge of content of " every piece goods to be in when with why valence flows to which client " , to getting offline the client's management should be in charge of " when replenish onr's stock, when to sell, should enter " of how many goods. Look in manufacturer, if do not have administrative ability, the scale of agency is larger, the risk is bigger also. Doing not have administrative dimensions to expand is catastrophic. CNC MillingCNC Machining